Activate Postcode Routing
With postcode routing, the caller is asked to enter the first few digits of their postcode. Based on that input, our platform routes the call to the nearest branch or employee. This is useful when you have several locations in the same city or region that share the same area code.
When to use postcode routing
Postcode routing is ideal when area code routing is not precise enough — for example when you have multiple branches within one city.
A good example is a pizza chain with several locations across London. All callers dial the same number, enter the first part of their postcode, and are connected to the nearest branch. The caller orders from the right location without having to look up a separate number.
Difference from area code routing
With area code routing, calls are forwarded automatically based on the caller’s dialling prefix — the caller does not need to do anything. With postcode routing, the caller enters a few digits so the platform can determine which branch is closest. Postcode routing gives you finer control, but requires a short interaction from the caller.
You can also combine both: use area code routing for different cities and add postcode routing for cities where you have multiple branches.
How to get started
Same as area code routing — send us a list of postcodes and the phone number for each branch (Excel, CSV, or JSON). Within two to three working days we will have your number set up with postcode routing across all your locations.
Need to add a new branch or update an existing one? Email our support team and we will have it updated within one working day.